Pace of Change
Change is inevitable. It requires thinking differently, and most importantly, acting differently. The organizations don't change, people do. Read Ulla's blog post.
Approved vs. unapproved
Getting base oil formulation approved is not a walk in the park. It takes huge amount of work and assets but the job is worth doing! Read more from Henrik's blog post!
The Game Changer - The US Shale Oil & Gas Revolution
How will the recent developments in the revolutionary process of oil & gas extraction via horizontal drilling and “fracking” affect the oil industry and base oil market? Read more
from Ed Potter's blog post!
Changes create challenges, challenges create opportunities
No such thing as exact market outlook exists. But it is still necessary to think about important trends taking place in the business environment, for building preparedness to face the challenges and opportunities in the future. Read Leena Suoninen's blog post!
Developing a new gear oil for wind turbines requires a lot of testing
Bringing new gear oil for wind turbines to the market is not done quickly. Introducing new gear oil requires a lot of testing and preparing. So why would base oil supplier start to look into this demanding market? Read more from our product specialist Mika Kettunen's blog post!
The Customer in Focus
Customers are valuable asset to companies, and their role is nowadays more than just a buyer of one's products. The role also includes stepping forward with the expertise related to their own business field and supporting the supplier in developing the offering further.